Blog Posts and Articles
If you want your website to hold its own among the millions of other sites out there, you need to be posting carefully crafted, search engine optimized pest control content on a regular basis.
The problem? Pest control business owners are seriously busy, and writing isn’t for everyone! It’s frustrating to have all the expertise to write great content but lack the time, energy or interest needed to get the job done.
Sharing regular blog posts is essential for your online presence, and stuffing posts with general pest control keywords is not enough to stand out. Year after year search engine algorithms become more picky. Modern day SEO takes time, up-to-date research and knowhow.
I’ll make sure your pest control blog posts are top notch.
While blog posts are technically in this category too, when I say ‘web content’ I am talking about the actual words on the page of your company site. Writing this content is near and dear to my heart. As a pest control company owner, it was the terrible writing I paid a marketing company to write that inspired me to start my pest control writing business.
I know first hand that working in pest control can be intense. There’s so many things at play all at once; the last thing a pest control owner or marketing director needs to be worried about is repeatedly re-writing the content they’re already paying someone else to write.
Specialized pest control writing requires a writer that knows the industry. That’s me! I will work with you to create web content that is accurate, likable and true to your brand.
Make your website everything it should be.
As a pest control business grows, consistent employee training becomes more and more important. From the get go, you want your employees to look forward to excelling, whether it’s your office staff or field personnel. It all starts with the onboarding and training experience.
Training an employee for your pest management business is a true investment. Save yourself time and make your training programs count, all while showing your employees you value them.
Let’s work together to develop appealing, professional training materials and protocols for your team. Your staff will know how to do their job the right way and feel confident in their pest control knowledge, and you can know that you’re giving your business the foundation it needs to thrive.
Happy Employees = Happy Customers
Newsletters and Flyers
Pest control companies that utilize newsletters and flyers are making a wise choice. These materials increase customer retention by connecting the consumer with your business happenings on a regular basis. They can also help attract new customers.
Increase your brand awareness. Let customers know what’s going on with your business and take the opportunity to educate them about seasonal pest issues. Provide them with a coupon for their neighbor or let them know about specials that are going on. Digital and hardcopy options available.
What do you want to do for your business?
Use a newsletter or sales flyer to make it happen.
The term “writing copy” sounds strange, but all it means is using the written word to influence users or readers toward action. Even if you’ve never heard of copywriting, I promise you have seen it everywhere, even in the pest control industry. Logos, slogans, blog posts, paid online ads, social media posts, magazine ads, radio jingles…. all of this involves copywriting.
You don’t want your sales copy to fall flat. There is a formula to copywriting that requires careful planning and execution, but I come prepared.
If your pest control company wants to use social media to encourage customers to sign up for an email list, this requires planned-out copywriting. When you are asking for an email, you are asking for a customer’s personal information. Why should they give it to you? Use pest control copywriting to tell them, and use rich content to deliver something of value so they want to come back.
Maybe you’re a pest product manufacturer looking to reach more pest businesses with your product line. There are lots of products out there, so why should businesses choose your product over what they’re already using? Tell them, and sell your product using mapped sales copy.
If your copy is well-written and holds the attention of your readers, you can sit back and watch the reach of your pest branding expand.
Whether it’s customers or pest control business owners, I know your target audience.
Video Planning and Scripts
We live in a digital world where people everywhere are giving much of their attention to screens throughout the day. With everyone online, captivate your audience with the power of videos and get results for your pest control business.
If you’ve had a vision for pest control videos but are having trouble brining your ideas to life, my writing will give you structure to work with.
We’ll team up to make a video plan and script that will give you the direction you need to finish making amazing content for your pest company.
Harness the power of pest control video content.
I’m ready when you are.
Contact me for pricing specific to your project.